you can call me charly! I’m a designer and strategist based in copenhagen.
you can call me charly! I’m a designer and strategist based in copenhagen.
With a background in cognitive psychology, I bring systems thinking and behavioral insight to shape meaningful products and strategies.
Most recently, I led design and experience strategy for a data-heavy B2B platform, defining the product vision and guiding a full beta redesign that strengthened alignment and collaboration across teams.
For me, design is about enabling outcomes, structuring meaning, and reducing friction. Psychology sits at the heart of that process. Understanding how people think, decide, and behave helps create experiences that feel intuitive, persuasive, and trustworthy — the difference between something that simply works and something that truly connects.
My strength lies in turning complexity into clarity, connecting human behavior to business priorities, and aligning people around purposeful, scalable solutions — grounded in real human insight and focused on sustainable, culture-driven design that makes a lasting impact.
With a background in cognitive psychology, I bring systems thinking and strategic clarity to complex product challenges. I currently lead design for a data-heavy B2B platform, including a full beta redesign.
To me, design goes beyond visuals - it's about enabling outcomes, structuring meaning, and reducing friction. Psychology plays a critical role in that process. Understanding how people think, decide, and behave helps shape experiences that feel intuitive, persuasive, and trustworthy. It’s the difference between interfaces that work and those that connect.
My strength lies in turning complexity into clarity and aligning teams around purposeful, scalable solutions - grounded in real human behavior.
(Also: my best ideas often happen while standing in tree pose. Matcha helps.)
my core strengths
my core strengths
my core strengths
experience strategy &
information architecture
constructing clear
information
architecture
translating complex ecosystems into clear structures that enable intuitive user journeys and informed product decisions.
translating complex ecosystems into clear structures that enable intuitive user journeys and informed product decisions.
translating complex ecosystems into clear structures that enable intuitive user journeys and informed product decisions.
behavioral insight &
decision design
uncovering
mental models
uncovering
mental models
applying cognitive psychology to decode how people think, choose, and act - shaping strategies that align human needs with business goals.
research synthesis &
journey mapping
turning user insight into opportunity through collaborative mapping, workshops, and behavioral analysis.
turning user insight into opportunity through collaborative mapping, workshops, and behavioral analysis.
turning user insight into opportunity through collaborative mapping, workshops, and behavioral analysis.
systems thinking
& design leadership
crafting with visual
design principles
crafting with visual
design principles
creating scalable frameworks and design systems that connect vision, craft, and measurable impact.
creating scalable frameworks and design systems that connect vision, craft, and measurable impact.
creating scalable frameworks and design systems that connect vision, craft, and measurable impact.