hey there, nice to meet you!
hey there, nice to meet you!
My background is in cognitive psychology, so I look closely at how people make sense of what’s in front of them: what they need to understand, how they make decisions, and how they coordinate with others across tools and processes.
Over the past 4+ years, I’ve worked across UX research, product design and service design - from complex B2B platforms and operational workflows to digital and physical service experiences. I tend to move between research and design, using what I learn about people and the systems around them to shape better experiences.
With a background in cognitive psychology, I bring systems thinking and strategic clarity to complex product challenges. I currently lead design for a data-heavy B2B platform, including a full beta redesign.
To me, design goes beyond visuals - it's about enabling outcomes, structuring meaning, and reducing friction. Psychology plays a critical role in that process. Understanding how people think, decide, and behave helps shape experiences that feel intuitive, persuasive, and trustworthy. It’s the difference between interfaces that work and those that connect.
My strength lies in turning complexity into clarity and aligning teams around purposeful, scalable solutions - grounded in real human behavior.
(Also: my best ideas often happen while standing in tree pose. Matcha helps.)
With a background in cognitive psychology, I bring systems thinking and strategic clarity to complex product challenges. I currently lead design for a data-heavy B2B platform, including a full beta redesign.
To me, design goes beyond visuals - it's about enabling outcomes, structuring meaning, and reducing friction. Psychology plays a critical role in that process. Understanding how people think, decide, and behave helps shape experiences that feel intuitive, persuasive, and trustworthy. It’s the difference between interfaces that work and those that connect.
My strength lies in turning complexity into clarity and aligning teams around purposeful, scalable solutions - grounded in real human behavior.
(Also: my best ideas often happen while standing in tree pose. Matcha helps.)
Understanding people and processes across complex healthcare experiences
Freelance Service & Experience Designer
Designing and improving service journeys across digital and physical environments, curerntly supporting @GooseCPH.
Designing complex workflows across people, tools and systems
UX & Service Design Consultant
Designing service and information structures for an early-stage supply chain transparency platform Developed
Human Factors & Behavioural Design Consultant
Understanding how people interact with safety-critical systems
Master of Arts in Cognition and Communication
Studies exploring how human cognition shapes behaviour in complex environments, combining psychology, communication and research methods.
Master of Science in Computer Science
Studies exploring how human cognition shapes behaviour in complex environments, combining psychology, communication and research methods.
Bachelor of Science in Cognitive and Media Science
University of Duisburg-Essen
Interdisciplinary studies combining psychology, human-computer interaction and empirical research methods supporting understanding of user behaviour in complex systems.
