Complex systems. Human logic.

Complex systems. Human logic.

Service & UX Designer I Cognitive Psychologist

Service & UX Designer I Cognitive Psychologist

[ work ]

How I think about Design


"Complex systems are where I feel at home: Workflows that span teams, tools people depend on but didn't choose, services that have to hold up across every touchpoint.

Cognitive psychology taught me to read these situations honestly: when navigation breaks down, that's a design problem, not a people problem. I work to keep the complexity behind the scenes, so people can just move."

"I'm working with cognitive psychology principles to structure workflows that reduce errors, support rapid decision-making, and clarify complex system logic.”


about me

about me

Information Architecture

Information Architecture

Design System

B2B Platforms

Journey & Workflow mapping

Service Blueprints

Service Blueprints

UX Design

UX Design

User Research

User Research

Systems Thinking

Psychology

Psychology

What I bring to the table

Behavioural insight and systems thinking, applied where product complexity meets real human work.

What I bring to the table

Behind the screen

Behind the screen

German by origin, Copenhagen by choice. I studied at the University of Duisburg-Essen and Københavns Universitet - and stayed for the curiosity, the sea, and the way design conversations unfold here.

German by origin, Copenhagen by choice. I studied at the University of Duisburg-Essen and Københavns Universitet - and stayed for the curiosity, the sea, and the way design conversations unfold here.

Complexity cannot always be removed, but it can be structured.


Outside of work, you will usually find me swimming, snowboarding in winter, shooting analogue photos, or doing ceramics. :-)

Complexity cannot always be removed, but it can be structured.


Outside of work, you will usually find me swimming, snowboarding in winter, shooting analogue photos, or doing ceramics. :-)

Complexity cannot always be removed, but it can be structured.


Outside of work, you will usually find me swimming, snowboarding in winter, shooting analogue photos, or doing ceramics. :-)

[ about me ]

[ about me ]

Design in action

The problems I'm drawn to are the ones where multiple systems interact and decisions ripple across workflows. I work closely with product and engineering to make that complexity navigable - so people can stay oriented, act with confidence, and trust the tools they depend on.

Delogue PLM · B2B platform · 2025

Designing clarity: restructuring a complex B2B platform around real-world workflows

Led a 4-month initiative to restructure a complex B2B platform used by 9,900+ daily users around real workflows rather than org-chart logic. Replaced org-chart navigation with task-driven architecture, reducing onboarding friction and increasing user confidence.


Worked across Product, Engineering, Customer Success and Sales to align the product lifecycle around how users actually operate.

Lead Product Designer

Service Design

User Research

UX Design

Design Systems

Stakeholder alignment

read case

Delogue PLM · B2B platform · 2025

Designing progression: reframing a coordination board around how work actually moves


Mapped a multi-role sampling workflow end-to-end - across designers, sourcing, and suppliers — to understand where coordination was breaking down before touching the interface.


Restructured the board around real progression stages and visible handover moments, replacing category-based logic that teams had stopped trusting. Eliminated parallel spreadsheet tracking and established the board as a shared source of truth.

Lead Product Designer

Service Design

Information Architecture

User Research

UX Design

Workflow mapping

Mulit-role coordination

read case

Volunteering platform· 2026

designing participation: structuring decisions that feel safe to make

Starting from a blank page, I identified that the real barrier to volunteering wasn't finding opportunities - it was uncertainty about what saying yes would actually mean.

Designed and user-tested an onboarding flow that reframes commitment as a series of small, adjustable choices - using AI to explore structural approaches before converging on a direction grounded in how participation decisions actually feel.

0-to-1 Design

Problem framing

User Research

Interaction Design

User Testing

AI assisted exploration

read case

FAQs

FAQs

Still got questions? I've got answers.

Still got questions? I've got answers.

  • What kind of work do you focus on?

  • Are you a service designer or a product designer?

  • What environments do you thrive in?

  • What does good design mean to you?

  • How can I get in touch?

LinkedIn

annckle5@gmail.com