Charlotte Kleckers

Designing clarity where systems get complex

product & service designer
grounded in behavioural insight

see my work

What guides my work

"With a background in cognitive psychology, I focus on how people make decisions in real contexts - and turn that insight into structured journeys and products that work in practice."

i work on complex user journeys,
data flows, and organizational constraints -
turning that understanding into products
and services that work in the real world.
🌱

my work is rooted in behavioral insight,
systems thinking, and experience strategy,
with a focus on aligning internal processes
with human needs.

learn more about me

Design in action

Most of my experience comes from B2B platform and consulting environments, where I have worked closely with product and engineering teams to structure complex workflows and systems.

clarity at scale

Restructured core workflows on a B2B SaaS platform used by 9,900+ users, clarifying system logic and shaping product direction.

Reduced task-level errors by ~30% and improved workflow completion time by ~40% through usability testing and early beta analytics.

Client: Delogue PLM
Industry: B2B SaaS · Product Lifecycle Management
Timeline: 4 months (2025)
Role: Lead Product & Systems Designer
Focus: Workflow Mapping · Information Architecture · Usability Testing · Product Direction

Product & Systems Design

coherent experiences across touchpoints

Designed and aligned cross-touchpoint interaction patterns within a complex product environment, grounding decisions in behavioural research and cognitive principles.

Improved coherence and learnability across key flows by restructuring interaction logic and validating changes through user feedback.

Client: Delogue PLM
Industry: B2B SaaS · Product Lifecycle Management
Timeline: 3 weeks (2025)
Role: Lead Product Designer
Focus: Interaction Design · Experience Strategy · Behavioural Structuring

Experience & Systems Design

building trust through system design

Mapped and structured a multi-stakeholder civic ecosystem to clarify how young people engage with complex participation processes, revealing where uncertainty reduces confidence and identifying clear opportunities to improve engagement pathways.

Client: Independent Research
Industry: Public Service & Civic engagement
Timeline: 2 weeks (2025)
Role: Service & Systems Designer
Focus: Service Ecosystem Mapping · Decision Pathways · Trust Signals

Service Design & Ecosystem Mapping

Information Architecture

Design System

B2B SaaS

Journey & Workflow mapping

Product Design

Workshop Facilitation

User Research

Systems Thinking

Service Design

What I bring to the table

Clarity, structure, and behavioural insight applied to complex products and services.

Behind the screen

German by origin, Copenhagen by choice. I studied at the University of Duisburg-Essen and Københavns Universitet - and stayed for the curiosity, the sea, and the way design conversations unfold here.

Complexity cannot always be removed, but it can be structured. Good design should make things easier to understand, not just look impressive.

Outside of work, you will usually find me swimming, snowboarding in winter, shooting analogue photos, or somewhere at a music gig :-)

Complexity cannot always be removed, but it can be structured. Good design should make things easier to understand, not just look impressive.

Outside of work, you will usually find me swimming, snowboarding in winter, shooting analogue photos, or somewhere at a music gig :-)

about me