behavior-led. systems-minded. psychology informed.
I'm a service & product designer
I'm a service & product designer
with a background in
cognitive psychology
with a background in
cognitive psychology
behavioral design expert translating human decision-making within complex systems into effective services and experiences.
🌱
leading end-to-end design across complex consumer journeys, platforms, and data flows - translating fragmented ecosystems and constraints into clear, scalable digital solutions.
i work on complex user journeys,
data flows, and organizational constraints -
turning that understanding into products
and services that work in the real world.
🌱
my work is rooted in behavioral insight,
systems thinking, and experience strategy,
with a focus on aligning internal processes
with human needs.
more about me
designing clarity
designing
clarity
designing clarity
restructuring a complex service around real-world workflows
product & IA design
for Delogue PLM
restructuring a complex service around real-world workflows
product & IA design
for Delogue PLM
explore
designing immersion
designing
immersion
enabling efficient, uninterrupted workflows in a complex B2B service
interaction &
experience design
for Delogue PLM
enabling efficient, uninterrupted workflows in a complex B2B service
interaction &
experience design
for Delogue PLM
explore
designing trust
designing trust
renabling meaningful participation across digital and physical civic spaces
research-led service design
as self-initiated study
renabling meaningful participation across digital and physical civic spaces
research-led service design
as self-initiated study
explore
designing immersion
enabling efficient, uninterrupted workflows in a complex B2B service
interaction &
experience design
explore
stuff i actually care about
stuff i actually care about
emotion
understanding how emotions shape trust, motivation, and engagement in real-world use.
understanding how emotions shape trust, motivation, and engagement in real-world use.
cognition &
behavior
cognition &
behavior
understanding mental heuristics, biases, and habits that influence how people think, decide, and act.
understanding mental heuristics, biases, and habits that influence how people think, decide, and act.
clarity
designing clear, straightforward solutions that make complex systems easier to understand and work with.
designing clear, straightforward solutions that make complex systems easier to understand and work with.