In a data-heavy B2B service, users avoided key areas of the system because moving between product contexts was slow and disruptive. Although these areas were critical to end-to-end workflows, frequent context switching broke focus, disrupted flow, and reduced daily engagement.
Led the design of interaction patterns that supported uninterrupted workflows within the service, leveraging muscle memory and audio feedback to reduce friction and cognitive load. This work was part of a broader initiative to improve how the service supported high-frequency, efficiency-critical use cases.
By combining repetition and feedback, muscle memory and sound helped users build fluency within the service: Reducing friction, supporting learning over time, and enabling more efficient day-to-day work.
created impact
Supported repeated, daily use through seamless transitions between work contexts.
Reinforced behavior with positive audio cues.
Helped users stay “in the zone” and complete work with less interruption.
Instead of navigating through lists and search screens, I introduced a faster, more flexible approach: allowing users to swipe between products using the keyboard.
This streamlined interaction keeps users focused while minimizing distractions.
To support the learning process and reinforce desired behavior, we can leverage the power of sound: using our custom-designed audio cues to create positive emotions when the correct shortcut is used for switching between sides.
Increase User Engagement
Enhance Retention
Drive Adoption of Underused Features
stay in the zone with seamless product browsing
Current flow: Users must return to the overview each time they want to view a different product, creating friction and breaking focus.
Redesigned flow: By introducing keyboard navigation, users can now cycle through full product pages like a carousel- enabling smoother comparison and helping them stay in the zone.
To support learnability, we introduce subtle visual cues: when users hover near the edge of the product view, an arrow appears to suggest horizontal navigation. Additionally, a brief tooltip explains that keyboard shortcuts can be used to switch between products - helping users quickly understand and adopt the new interaction.
Keyboard reliance wasn’t intuitive for everyone: Some users missed the shortcut-based interaction entirely in early tests, showing that keyboard patterns - while powerful - require clear onboarding and consistent reinforcement across the interface.
Anticipating user needs enhances flow: Mapping interactions around real user goals (like quick comparison) made the product feel more intuitive and responsive.
Don't forget to have fun during the process :-)
Charlotte Kleckers
Copenhagen