Users avoided key areas of the B2B platform because switching between product pages was slow and disruptive, despite these areas being critical to their workflows. This broke user focus and reduced daily engagement.
Drove a design solution leveraging muscle memory patterns and audio feedback to streamline user workflows and enhance immersion - part of a broader initiative to optimize interaction design for high-efficiency use cases.
By combining repetition and feedback, muscle memory and sound strengthen user learning, enhance engagement, and boost retention.
created impact
Boosted loyalty through seamless navigation.
Reinforced behavior with positive audio cues.
Helped users stay "in the zone" and work faster.
Instead of navigating through lists and search screens, I introduced a faster, more flexible approach: allowing users to swipe between products using the keyboard.
This streamlined interaction keeps users focused while minimizing distractions.
To support the learning process and reinforce desired behavior, we can leverage the power of sound: using our custom-designed audio cues to create positive emotions when the correct shortcut is used for switching between sides.
Increase User Engagement
Enhance Retention
Drive Adoption of Underused Features
stay in the zone with seamless product browsing
Current flow: Users must return to the overview each time they want to view a different product, creating friction and breaking focus.
Redesigned flow: By introducing keyboard navigation, users can now cycle through full product pages like a carousel- enabling smoother comparison and helping them stay in the zone.
To support learnability, we introduce subtle visual cues: when users hover near the edge of the product view, an arrow appears to suggest horizontal navigation. Additionally, a brief tooltip explains that keyboard shortcuts can be used to switch between products - helping users quickly understand and adopt the new interaction.
Keyboard reliance wasn’t intuitive for everyone: Some users missed the shortcut-based interaction entirely in early tests, showing that keyboard patterns - while powerful - require clear onboarding and consistent reinforcement across the interface.
Anticipating user needs enhances flow: Mapping interactions around real user goals (like quick comparison) made the product feel more intuitive and responsive.
Don't forget to have fun during the process :-)
Charlotte Kleckers
Copenhagen