Delogue PLM · 2025
Coloplast · 2026
From understanding people to shaping direction
From Complexity to Clarity:
Reshaping Information Architecture for Better UX
I'm currently working in Research & Insights at Coloplast, a medical technology company developing products and services within intimate healthcare.
As much of the work is confidential, this isn't a conventional project case study. Instead, I want to share a few reflections on the role of research in product development, and on what it means to understand people's needs in a complex context.
I'm currently working in Research & Insights at Coloplast, a medical technology company developing products and services within intimate healthcare.
As much of the work is confidential, this isn't a conventional project case study. Instead, I want to share a few reflections on the role of research in product development, and on what it means to understand people's needs in a complex context.
I'm currently working in Research & Insights at Coloplast, a medical technology company developing products and services within intimate healthcare.
As much of the work is confidential, this isn't a conventional project case study. Instead, I want to share a few reflections on the role of research in product development, and on what it means to understand people's needs in a complex context.
My Role
UX Researcher
The power of research
Understanding
the status-quo
Coming from experience in design and a background in cognitive psychology, I'm interested in how we make sense of people's experiences and turn what we learn into something useful.
Research is often described as a process of asking questions, gathering information, and synthesising findings. In practice, the process is less straightforward. Understanding what we need to learn, whose perspectives matter, and how to approach a problem are all part of the work.
And understanding people's needs is only one part of the equation. The challenge is also to make sense of what those needs mean for the problem at hand, and what the team might do differently as a result.
Uncovering navigation insights through workflow mapping and JTBD analysis.
Goal: Aligning the findings with our product vision and design principles
- Aligned product direction by collaborating with Customer Success and Sales
- Improved feature adoption through on-site visits and data-driven workflow insights
- Enhanced information architecture by identifying user logic via card sorting exercises.
Looking beyond
the immediate interaction
Understanding
the status-quo
In healthcare, people's experiences are shaped not only by the products they use, but also by the people, processes, and structures around them. Looking at an individual product can tell us a great deal, but it doesn't necessarily tell us the whole story.
This is where I see an important connection between research and service design. Both require us to look beyond the immediate interaction, understand the wider context, and question whether we're addressing the right problem in the first place.
Uncovering navigation insights through workflow mapping and JTBD analysis.
Goal: Aligning the findings with our product vision and design principles
- Aligned product direction by collaborating with Customer Success and Sales
- Improved feature adoption through on-site visits and data-driven workflow insights
- Enhanced information architecture by identifying user logic via card sorting exercises.
Where it's going
Uncovering navigation insights through workflow mapping and JTBD analysis.
Goal: Aligning the findings with our product vision and design principles
- Aligned product direction by collaborating with Customer Success and Sales
- Improved feature adoption through on-site visits and data-driven workflow insights
- Enhanced information architecture by identifying user logic via card sorting exercises.
I'm still relatively early in my time at Coloplast, so these are ongoing questions rather than conclusions.
I'm interested in how research can help teams navigate uncertainty, bring different perspectives together, and make better-informed decisions about what to pursue.
For me, the value of research lies not just in the insights it produces, but in how those insights shape the questions we ask and the direction we take.
Uncovering navigation insights through workflow mapping and JTBD analysis.
Goal: Aligning the findings with our product vision and design principles
- Aligned product direction by collaborating with Customer Success and Sales
- Improved feature adoption through on-site visits and data-driven workflow insights
- Enhanced information architecture by identifying user logic via card sorting exercises.
Charlotte Kleckers
Copenhagen